According to Wendy Yu, creativity lies at the heart of innovation.

A champion of today and tomorrow’s visionaries, her support is rooted in a strong affinity with designers and artists alike.

Yu is especially invested in the future of China and its people: she seeks to help develop the cultural landscape, envisioning immense opportunities for creative exchange between countries and institutions.

In 2018, Yu notably lent her support to the Costume Institute at the Metropolitan Museum of Art, which saw Andrew Bolton become the Wendy Yu Curator in Charge. Along with the endowment, Yu also launched a China program, opening the door for closer ties for the Costume Institute in China.

Yu believes that change starts with education.

A rising population and limited educational prospects, especially in rural areas, means China’s children are more in need of a good start in life than ever. Yu seeks to help nurture and develop children’s artistic talents from a young age, thus encouraging the future generation’s creativity to thrive.

In 2018, Yu collaborated with the Chinese charity Teach for China to launch an Art fund. The fund aims to send 20 teachers to the remote area of the Yunnan Province, where they will help children develop their creative skills over a two-year period. Additionally, Yu joined the Teach for China Advisory Committee under its Trustee Council.

Yu believes that change starts with education.

At a young age, she herself realised that she was not meant for a conventional path. Since then she has committed to inspiring women who wish to make their own paths as entrepreneurs, leaders, and innovators. In November 2015, Yu was named Young Achiever of the Year at the Mulan Awards, in recognition of her work and positive influence on Chinese women.

In 2017 she travelled to Rwanda with Women For Women International, a charity she continues to support, learning about and promoting their training program for marginalised women in countries affected by war and conflict.